Marketing is the study of attracting customers, which incorporates knowledge gained by studying exchange relationships; it is the business process of identifying, anticipating, and satisfying customers' needs and wants. At the University of Dubuque, your studies will take you into the world of consumer behavior, environmental marketing, diversity marketing, relationship marketing, marketing analytics, business to business marketing, business to consumer marketing, public relations, and advertising.  You will leave ready to build a career in the private sector, the public sector, the nonprofit sector, and the governmental sector. Every company needs to attract and maintain a strong customer base to be successful.

Making a Difference Through the Study of Marketing
Students and faculty at UD are active both in the classroom and in the real world.  Their work contributes to the advancement of society by driving product awareness, cultivating brand credibility, building trust among target buyers, and providing customer value through information, entertainment, and inspiration. University of Dubuque’s marketing curriculum engages students in addressing consumer needs, identifying target markets, and developing integrated marketing communication plans to deliver valuable solutions to organizations and consumers.

Degree Distinctive

Marketing students receive a solid foundation in marketing including consumer behavior, advertising, sales, retail management, digital marketing, social media marketing, international marketing, and marketing management. In addition, students partake in an internship experience to gain professional experience while pursuing their degree.

Marketing faculty are involved in all aspects of the curriculum, from the hands-on classroom learning experience to helping students secure an internship and ultimately land their first job. UD's marketing majors apply their knowledge and skills to help organizations succeed in the competitive and dynamic business environment by identifying growth opportunities and delivering exceptional customer value through the products and services they develop and promote.

Career Opportunities

Opportunities for Marketing majors are as varied as the field itself. Every organization - for-profit and nonprofit - cares about creating customer value, and marketing is an integral part of this process. Students will find career opportunities in advertising, sales, retail management, product marketing, marketing research, and customer service. Our students will also find career opportunities in various industries such as the computer industry, sports marketing, travel and tourism, banking, nonprofit arenas, and government.

Common Job Titles in Marketing:

Account Manager
Advertising Account Executive
Advertising Manager
Brand Manager
Channel Manager
Communications Manager
Market Analyst
Market Research Manager
Marketing Analytics Manager
Media Buyer
Online Advertising Manager
Product Manager
Promotions Manager
Public Relations Director
Sales Manager
Social Media Marketer
Web Analytics Professional

Resources

Business and Accounting Faculty/Staff

David Birkett

David BirkettAssistant Professor of Business and Accounting

Phone: 563.589.3241 Department: Business and Accounting Office: 110 Charles and Romona Myers Center

Credentials

MBA, Xavier University BA, Xavier University

Sam DeaverProfessor Emeritus - Business and Accounting

Department: Business and Accounting

Credentials

MBA, University of Dubuque BS, Peru State College

Dennis George

Dennis GeorgeAssociate Professor Accounting Director of Summer School Program

Phone: 563.589.3192 Fax: 563.589.3322 Department: Business and Accounting Office: 108 Charles & Romona Myers Center

Credentials

MBA, University of Dubuque BA, Loras College

Molly Hein

Molly HeinAssistant Professor of Business

Phone: 563.589.3709 Department: Business and Accounting Office: 121 Charles & Romona Myers Center

Credentials

Ed.D, University of Phoenix; MS, Western Illinois University; BA, Loras College.

Craig Marty

Craig MartyAssociate Professor of Business

Phone: 563.589.3250 Fax: 563.589.3322 Department: Business and Accounting Office: 119 Charles & Romona Myers Center

Credentials

MBA, University of Wisconsin - Eau Claire

Linda McKeag

Linda McKeagAssociate Professor of Accounting

Phone: 563.589.3256 Department: Business and Accounting

Credentials

CPA, State of Minnesota MBA, St. Thomas University BS, University of Wisconsin - La Crosse

Erica Scheidecker

Erica ScheideckerAssociate Professor of Business and Accounting

Phone: 563.589.3729 Fax: 563.589.3184 Department: Business and Accounting Office: 107 Charles & Romona Myers Center

Credentials

CPA, State of Iowa & Illinois MAS, Northern Illinois University BS, Iowa State University

Rafic Sinno

Rafic SinnoBusiness and Accounting Department Chair; Associate Professor of Business.

Phone: 563.589.3193 Department: Business and Accounting Office: 106 Charles & Romona Myers Center

Credentials

MBA, University of Dubuque; BA, Clarke University.