Student Learning Outcomes

The Marketing major is for students who want to focus on how goods and services are offered to consumers or other organizations who use them. Upon completion of the major, graduates will be able to:

• Demonstrate basic knowledge of course and/or all business disciplines - accounting, finance, economics, management, marketing, and global issues.
• Display a strong understanding of marketing concepts, principles, procedures, and standards.
• Work productively with others in a diversity of roles and effectively lead by influencing, inspiring, and motivating individuals and groups to achieve results.
• Use technology tools effectively and efficiently, demonstrating an ability to acquire new skills and a commitment to continual technological learning.
• Display effective problem solving and decision-making skills, good insight and judgment, and innovative and creative thinking.
• Communicate clearly and concisely, orally and in writing. Graduates will listen, deliver powerful presentations, and produce effective business writing.
• Behave in a manner that demonstrates objectivity, integrity, and ethical behavior, including a commitment to stable work performance.