Sport Marketing and Management Curriculum

Curriculum Requirements

All bachelor's degrees require a minimum of 120 credit hours, inclusive of UD general education and major requirements as well as elective courses.

The Sport Marketing and Management major consists of 59 credits as follows:

Foundation Courses:

  • HWS 100: Introduction to Health, Wellness and Sport (2)
  • HWS 105: Socio-Historical Foundations of American Sport (3)
  • HWS 202: Sports Facility and Event Management (3)
  • PRF 201: Career Development Strategies (1)
  • CIS 142: Tech Tools for Presentations (1)
  • CIS 152: Digital Document Development (1)
  • CIS 162: Fundamentals of Excel (1)

Management:

  • HWS 342: Management and Leadership in Sports Organizations (3)
  • BAC 201: Principles of Management (3)

Economics, Accounting, and Finance:

  • ECON 101: Principles of Microeconomics (3)
  • ECON 102: Principles of Macroeconomics (3)
  • BAC 241: Financial Accounting (3)
  • BAC 242: Managerial Accounting (3)
  • BAC 300: Principles of Finance (3)
  • HWS 330: Sport Finance (3)

Marketing and Communication:

  • BAC 280: Principles of Marketing (3)
  • HWS 280: Sports Marketing (3)
  • HWS 340: Media Relations in Sport (3)
  • BAC 340: Effective Communication in Business (3)

Law and Ethics:

  • HWS 421: Sports Law and Ethics (3)
  • HWS 471: Sports Administration, Governance, and Compliance (3)
  • HWS 495: Senior Seminar (2)

Experiential:

  • HWS 485: Internship (3)

Four-Year Plan of Study: Sport Marketing and Management