Marketing

The University of Dubuque Marketing major creates exchanges between organizations and customers. It includes planning, designing, pricing, promoting, and distributing goods and services that satisfy organizational and customer needs. In both the high-level economy of the United States and the global market place, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important.

What You Will Learn

  • The ability to build practical, applied, and integrated learning experiences through the undergraduate programs in business and accounting.
  • These programs offer foundation coursework in business and when integrated with the University’s Core Curriculum develop personal character, high ethical standards, a world-view that investigates faith and values, and a portfolio of applied tools required to function effectively in today’s global environment.

Program of Study

A University of Dubuque degree in marketing has a strong focus on the integration of academic with practical skills and real-world experience. Business students are expected to gain on-the-job experience through internships and work with local organizations, small businesses, and nonprofits.


What Our Students Do

The University of Dubuque Marketing Program allows students the opportunity to learn how to manage time, creatively solve problems, improve productivity, and better serve customers. In addition, students develop strong written and oral communication as well as technological skills necessary to effectively compete in today’s workforce. 

Where Our Graduates Go

Below are examples of internships/full-time employment for students with a marketing major: 

Aflac
Cottingham & Butler
Flexsteel Industries
Foodliner Quest Logistics
Heartland Financial
IBM
Jeld-Wen
John Deere
McGraw-Hill
Metro Studios
Prudential
TechTronic Industries

 

 

News from the Department

Rafic Sinno, Associate Professor of Business Administration, was named to Stukent, Inc’s Top 15 Digital Marketing Professors. StuKent produces the world’s first Internet Marketing Simulator which has been adopted by over 400 institutions including UCLA, Syracuse, James Madison, BYU, Oxford University and Northeastern. Students compete in a controlled environment with their peers in an online marketing competition.

Rafic Sinno, Associate Professor of Business Administration, was selected as panelist to present “Everything I Needed to Know about Teaching Communication I Learned from My Students”. The panel presentation was selected as the State of Iowa Showcase at the Annual Convention of the Central States Communication Association (CSCA) on April 16, 2015.

Rafic Sinno, Associate Professor of Business Administration, co-presented at the International Academy of Business Disciplines in Orlando, Florida (March 25th-28th) The title of the presentation was: “A Communication Model to Enhance Student Engagement in Active Learning”.  The presentation highlighted a communication model based on the uses and gratification approach which helps teachers to better engage students in the classroom. 

 

Marketing – Program of Study

The Marketing major prepares students to pursue career opportunities in advertising, product/brand management, consulting, marketing research, retailing, sales management, business-to-business marketing, and supply chain management.  Marketing creates exchanges between organizations and customers. It includes planning, designing, pricing, promoting and distributing goods and services that satisfy organizational and customer needs. In both the high-level economy of the United States and the global market place, marketing has become a critical and comprehensive business function. The concept of marketing is becoming increasingly broad and important.

Year One

Fall Semester
BAC 100: Introduction to Business (1)
WVS 101: World View I (3)
ENG 101: Composition and Rhetoric (3)
CIS 162: Fundamentals of Excel (1)
MATH 112: Algebra (3) or other higher-level math courses
ECON 102: Principles of Macroeconomics (3)

Spring Semester
WVS 201: World View II (3)
RES 104: Research Writing (3)
COM 101: Speech Communication (3)
BIO 110: Human Biology and Lab (4) or other Science Lab Course
ECON 101: Principles of Microeconomics (3)


Year Two

Fall Semester
THEO 110: Judeo-Christian Journeys (3) or other Theology courses 
HWS 248: Wellness for a Healthy Lifestyle (2)
HWS 110: Physical Activity (1)
BAC 241: Principles of Financial Accounting (3)
BAC 280: Principles of Marketing (3)
SOC 112: Contemporary Social Problems (or other Social Development) (3)

Spring Semester
BAC 201: Principles of Management (3)
BAC 242: Principles of Managerial Accounting (3)
ART 111: Survey of Western Art (3) or other Fine and Performing Arts courses
PRF 201: Beyond College (1)
BAC 262: Personal Financial Stewardship (3) 
ENG 112: Introduction to Literature (3) or other Literature courses


Year Three

Fall Semester
BAC 309: Principles of Selling (3)
BAC 340: Effective Communication in Business (3)
BAC 311: Internet Marketing (3)
BIO 125: Population, Resources, and Environment (3) or other Stewardship courses
CIS 164: Advanced Excel (1)
BAC Elective (3)

Spring Semester
BAC 300: Principles of Finance (3)
BAC 252: Enactus (1)
SPAN 111: Elementary Spanish I (3) or other Intercultural Engagement courses 
BAC 308: Advertising (3)
BAC 328: International Marketing (3)
PHL 115: Introduction to Ethics (3) or other History, Philosophy, Politics courses 


Year Four

Fall Semester
BAC 338: Marketing Research (3)
BAC 411: Social Media Marketing (3)
BAC 485: Internship in Business (3)
BAC 252: Enactus (1)
BAC Elective (3)

Spring Semester
BAC 339: Consumer Behavior (3)
BAC 408: Marketing Management: (3)
BAC 475: Administrative Policy (3)
BAC 421: Business Law (3)
BAC 252: Enactus (1)
BAC Elective (3)

 

Ricardo Cunningham
Ricardo Cunningham
Director of Master in Management/Domestic and International MBA Programs
Department Head, Business & Accounting

DBA, Anderson University
MBA, Indiana Wesleyan University
BA, Anderson University

Office Phone: 563.589.3728
Email: rcunning@dbq.edu 
Office Location: 111 Charles & Romona Myers Center
Fax: 563.589.3322
Biography - Click Here

Ricardo serves as the Department Head of the Business and Accounting Department and teaches courses in management. He brings over ten years of practical business experience with the majority in the realm of real estate finance; and has most recently worked for the United States Air Force as a technical trainer. He holds a Doctor of Business Administration degree from Anderson University, an MBA from Indiana Wesleyan University, and his BA from Anderson University. His research areas include organizational culture and human resources.


David Birkett
David Birkett
Assistant Professor of Business and Accounting

MBA, Xavier University, Industrial Relations
BA, Xavier University, French

Office Phone: 563.589.3241
Email: dbirkett@dbq.edu 
Office Location: 110 Charles and Romona Myers Center
Biography - Click Here

David went to Xavier University in Cincinnati, Ohio where he received his BA in French and MBA in Industrial Relations. David worked for the Bemis Company for 30 years as a Plant Manager for six different packaging, converting and graphics plants before being promoted to President of MacKay Inc., a wholly owned division of Bemis in 2002.  At the University of Dubuque, David is involved with the Enactus program (formerly Students in Free Enterprise.)


Carolyn Bonifas Kelly
Carolyn Bonifas Kelly
Adjunct Professor

MA - Public Communications, American University
BA - Political Science/Communication Studies, University of Iowa



Email: CBonifas@dbq.edu 

Sam Deaver
Sam Deaver
Adjunct Instructor

MBA, University of Dubuque
BS, Peru State College



Office Phone: 563.589.3709
Email: sdeaver@dbq.edu 
Office Location: 121 Charles & Romona Myers Center

Dennis George
Dennis George
Associate Professor of Accounting
Director of Summer School Program

MBA, University of Dubuque; Business Administration
BA, Loras College; Accounting

Office Phone: 563.589.3192
Email: dgeorge@dbq.edu 
Office Location: 108 Charles & Romona Myers Center
Fax: 563.589.3322
Biography - Click Here

Dennis teaches courses in accounting and finance. He has 20 years of applied industry experiences in various financial and management positions including CFO of a publicly traded technology company. Dennis has special interest in leveraging his vast financial and technological experience by incorporating technology into the class room.  He earned his MBA at the University of Dubuque and BA in accounting from Loras College.


Molly Hein
Molly Hein
Assistant Professor of Business

Ed.D, University of Phoenix
MS, Western Illinois University
BA, Loras College



Office Phone: 563.589.3709
Email: MHein@dbq.edu 
Office Location: 121 Charles & Romona Myers Center

Jacqueline R. Jaeger
Jacqueline R. Jaeger
Adjunct Business Faculty

MBA, St. Ambrose University
BA, Loras College



Email: JJaeger@dbq.edu 
Office Location: Charles & Romona Myers Center
Biography - Click Here

Jackie teaches business topics. She has 30 years of professional career experience in the financial services industry, where she learned marketing, management, and was investments-qualified. She earned the Certified Financial Planner designation in 2000 and remains in good standing.


Alan Jirkovsky
Alan Jirkovsky
Adjunct Business Faculty

MBA, University of Illinois
BS, University of Illinois

Office Phone: 563.589.3300
Email: ajirkovsky@dbq.edu 
Office Location: 114 Charles & Romona Myers Center
Fax: 563.589.3184

Craig Marty
Craig Marty
Associate Professor of Business

MBA, University of Wisconsin-Eau Claire

Office Phone: 563.589.3250
Email: cmarty@dbq.edu 
Office Location: 119 Charles & Romona Myers Center
Fax: 563.589.3322
Biography - Click Here

Craig teaches courses in marketing and marketing communication.  Prior to coming to the University of Dubuque in 2007, Craig had twenty-plus years of experience in various marketing and sales management positions for a Fortune 100 company.  He earned his MBA from the University of Wisconsin-Eau Claire and a BS from the University of Wisconsin-Madison, with a triple major in political science, history and geography.


Linda McKeag
Linda McKeag
Assistant Professor of Accounting

CPA, State of Minnesota
MBA, St. Thomas University
BS, University of Wisconsin - La Crosse

Office Phone: 563.589.3256
Email: lmckeag@dbq.edu 
Biography - Click Here

Linda McKeag teaches courses in accounting.  She earned her MBA from the University of St. Thomas & her BS in Accounting  from the University of Wisconsin -  LaC rosse. She has taught various accounting courses at St. Norbert College, Lakeland College, Concordia College, Augsburg College, the University of St. Thomas, & Metropolitan State University in Minneapolis.  She is a licensed Certified Public Accountant (CPA) and has held positions in Internal Audit & Financial Accounting in both the retail & banking industries and as  a Financial Analyst in the banking industry.


Jean Nachtman
Jean Nachtman
Adjunct Business Faculty

MBA, CPA, CPFO

Email: jnachtman@dbq.edu 

Erica Scheidecker
Erica Scheidecker
Assistant Professor of Business and Accounting

CPA, State of Iowa & Illinois
MAS, Northern Illinois University
BS, Iowa State University

Office Phone: 563.589.3729
Email: escheidecker@dbq.edu 
Office Location: 107 Charles & Romona Myers Center
Fax: 563.589.3184
Biography - Click Here

Erica teaches courses in accounting. She earned her Masters of Accounting Science (M.A.S.) from Northern Illinois and a B.S. in psychology from Iowa State. She is a licensed Certified Public Accountant (CPA) and has extensive work experience in public accounting focused primarily on income tax.


Rafic Sinno
Rafic Sinno
Assistant Professor of Business

MBA, University of Dubuque, Business Administration
BA, Clarke University, Communications

Office Phone: 563.589.3193
Email: rsinno@dbq.edu 
Office Location: 106 Charles & Romona Myers Center
Biography - Click Here

Rafic is an experienced entrepreneur, author, teacher, motivational speaker, consultant and marketing professional.  Rafic established Sinno Communication, a family based business serving the Tri-State region with visual communication products and services.  As a teacher, Sinno teaches a variety of courses at the intersection of business and communication.  His passion for integrated marketing communication has led him to develop courses in web content and design, social media marketing, and web search and promotion.  He earned his MBA at the University of Dubuque and BA in communications from Clarke University.


James Sullivan
James Sullivan
Adjunct Business Faculty

MAC,University of Dubuque
BS, Loras College

Office Phone: 563.589.3300
Email: jsulliva@dbq.edu 
Office Location: 121 Charles & Romona Myers Center
Fax: 563.589.3322

Careers in Marketing

Marketing is not just an occupation, but a crucial business function. A degree in marketing helps you develop the tools you need to create an environment where your ultimate delivery goals are supported through market research, design and maintenance in every aspect of the organization to satisfy your target audience's needs. While Marketing Majors will be employed in a wide range of careers, those that work into the ranks of Marketing Managers will find themselves in high demand with a nice income. According to the US Bureau of Labor Statistics, in 2014, the mean salary of a US-based Marketing Manager was $137,400.

BBA Opportunities

The marketing degree provides an extensive range of career possibilities and is the key that unlocks the door to these various job opportunities. College graduates with business administration degrees can seek employment in the business world; local, state, and federal government; medicine and healthcare; education; construction; and a number of other industries. Alternatively, graduates can start their own companies. According to recent data from Salary.com and the United States Bureau of Labor Statistics, business administration jobs typically pay between $41,000 and $117,000 a year. Entry level salaries often start much lower, around $30,000. Career income levels depend on the particular degree, job position, job responsibilities, past work experience, career industry, and other factors.

Post-graduate Opportunities

Top-level management positions typically require postgraduate education, usually a master’s degree. The master of business administration (MBA) degree attracts people from many other academic disciplines. MBA programs introduce graduates to accounting, finance, human resources, marketing, operations management, and other areas beyond the levels of bachelor’s degree. In addition to an MBA, high-level management jobs usually require additional industry credentials as well.

Information courtesy of businessadministrationdegree.net

Successful Outcomes

 Tom Rauen - 250x200px
Tom Rauen
BS & BBA, C'05

What did you learn at UD/from attending UD?

While at UD, I learned the basics of business, marketing, accounting, and other general education classes. Outside of the classroom, I learned valuable social and networking skills including building life long friendships with fellow classmates whom we do business with today. I value the relationships I built at UD more than the education itself. While the structure of the classroom prepared me to show up, be on time, and meet deadlines, I've found that once immersed in the real world of owning a business is when the real learning began. 

How did UD prepare you for your job?

While the classroom may have set a foundation, there is nothing you can read from a textbook that can prepare you for the every day challenges you face in a small business. While the basic principles of marketing, accounting, and business apply to all businesses, they are far from the adjustments and changes to the principles you have to make in a live operating business. Since graduating I've continued my education through trade show seminars, reading business specific books, and online discussion forums and blogs. 

What are you doing now?

Currently I own and operate several businesses including Envision Sports Designs, Something Unique Sportswear, Screen Print Marketing, and Blackjack Storage. Envision Sports Designs and Something Unique Sportswear are the two Screen Printing and Embroidery companies I own, they operate two separate locations employing 48 full time employees and have annual sales in excess of $5MM printing for Fortune 500 companies, professional sports teams, and clients throughout the United States. Screen Printing Marketing is a consulting and educational company I started to share my knowledge of the screen printing industry with a focus on sales and marketing through webinars, online courses, and 1 on 1 coaching. Blackjack Storage is a real estate company both owning commercial real estate investments and doing property management.