Curriculum - MMCM


MBA Management / Communication (MMCM) - (30 credits)

  • BUS/COM 602: Managerial Economics and Finance (3 cr)
  • COM 605: Managerial Communication (3 cr)
  • BUS/COM 616: Organizational Behavior & Leadership (3 cr) OR BUS/COM 617: Strategic Human Capital Management (3 cr)
  • COM 620: Intercultural Communication (3 cr)
  • BUS/COM: 622 Global Business Communication (3 cr) OR COM 630: Effective Professional Communication (3 cr)
  • COM 635: Integrated Marketing Communication (3 cr)
  • COM 640: Public Relations (3 cr)
  • BUS/COM: 648 Problem Solving & Crisis Management (3 cr)
  • COM 660: Applied Research Methods (3 cr)
  • GRAD 686: Field Experience Capstone Seminar (3 cr)

BUS/COM 602: Managerial Economics and Finance (3 credits)

The course focuses on basic economic and financial principles required to operate a business. Analysis techniques are quantitatively applied to examine the health of a business through the use of financial statements.  Also, managerial decision making applications are presented from the point of view of a firm (microeconomics). Utilizing the capstone simulation model and Comp-XM exam students will learn to analyze an organization’s financial wellness. Upon completion of the course, the student will predict the cumulative effect of changing business inputs on key operating metrics, such as, inventory and labor costs, along with overall costs and revenue.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 605: Managerial Communication  (3 credits)

This course provides a basic overview of managerial communication processes in organizations. Course topics include: verbal and nonverbal communication, dyadic and organizational communication, intercultural communication, small-group interactions, conflict resolution, and the roles and relationships when managing negotiations, participating in meetings, and working in teams, as well as conducting interviews. Upon completion of this course, students will be able to describe, analyze, and explain key concepts, roles, and relationships in managerial communication practices. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project.
  5. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  6. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  7. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.

 

BUS/COM 616: Organizational Behavior & Leadership (3 credits)

This course analyzes the factors and conditions in an organization that influence employee, unit, division, and corporate behavior and the integration of structure, strategy, policy, resources, and culture with the achievement of corporate goals and objectives. Topics include human behavior in organizations and problems; conflict analysis and resolution, understanding and managing formal and informal behavior; communication psychology and ethics; stress management; culture identification, culture analysis, culture change; and managing organizational change. Upon completion, students will identify and analyze factors which influence organizational conflict, and plan solutions to prevent or resolve them.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

BUS/COM 617: Strategic Human Capital Management  (3 credits)

This course focuses on the development and execution of an integrated, systematic, and strategic approach to human capital management. In this course, students will analyze the functions of HR in order to determine the best use of human capital in an organization. Upon completion of this course, students will design a strategic HR model to improve and organization’s efficiency and effectiveness.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 620: Intercultural Communication (3 credits)

This course examines the theories and models that govern the interactions among cultures with the aim of enhancing communication flow between them. In this course students will study commonalities, differences and variations in cultural practices and their impact on intercultural exchanges in business, education and media systems. Students will examine and assess the various definitions of cultures, subcultures, emerging cultures and in particular evaluate the new media impact on culture change. Upon completion of this course, students will be able to understand and explain intercultural communication theories and models, compare and contrast media systems across cultures, and build effective two-way communication channels.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project. 
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

BUS/COM 622: Global Business Communication (3 credits)

This course concentrates on the relevance of global intercultural communication, its relationship to corporate culture communication, and their significance for global business in the new tensions between globalized and indigenous populations. These topics are examined from a business and communication perspective. Upon completion, students will determine the usage of basic cultural and professional competencies in business interactions.    

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 630: Effective Professional Communication (3 credits)

This course focuses on presentation skills based on organizational theories and practices, as well as discussions on emotional intelligence. Students will examine and apply classic and contemporary accounts of effective presentations, facilitating meetings, and developing communication skills related to businesses. Upon completion of this course, students will be able to facilitate meetings, plan and organize events, and prepare and deliver professional presentations.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project. 
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 635: Integrated Marketing Communication (3 credits)

This course examines underlying theory and best practices in communicating brand narratives that foster brand awareness, preference, and loyalty via an integrated marketing approach. The course will integrate advertising and marketing strategies to build optimal marketing communication programs. Students will examine developments in the integrated marketing communication field in light of their long-term potential, relevance to the target audience, and impact on marketing objectives. Upon completion of this course, students will be able to develop a comprehensive marketing communication campaigns, be able to do in-depth SWOT analysis, craft creative and persuasive content and provide means for campaign’s assessment.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project. 
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 640: Public Relations (3 credits)

This course examines the history of the profession, characteristics, skills, and ethics required of a public relations practitioner, and necessary communication methods to engage in the two-way dialogue between an organization and its targeted publics. Students develop a baseline knowledge of public relations research, planning, communication and assessments of communication campaigns and programs. Upon completion of this course students will define, plan, communicate, and assess a public relation case.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project. 
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  8. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.

 

BUS/COM 648: Problem Solving & Crisis Management

This course covers the strategies and tactics for solving problems and managing conflicts and crises in business. Through case study engagement and the development of alternative thinking, students develop crisis management competencies relevant to problem solving for increasingly globalized business contexts and communication skills for the new media environment. Upon completion of this course, students will develop crisis management templates and make use of web resources that will enable organizations to respond to problems in a globalized business environment. Material covered includes trauma and post-incident management, effective crisis communication, disaster response, media training, social media engagement as a crisis communication tool, business recovery and innovation as a problem-solving tool.

Course Learning Outcomes:
Upon completion of this course the student will be able to: 

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 660: Applied Research Methods

This course prepares students for the process of conducting research. Students learn to document work in an appropriate academic form, conceptualize and develop practical and scholarly references relevant to their project. Students design and develop an appropriate research methodology for their final project. Projects may include communication campaigns, case studies, training workshops, communication audits, or business solutions to communication problems encountered by organizations. Additionally, students learn the fundamentals of quantitative and qualitative research methods. At the end of this course, students will have an understanding of various research methods, how to investigate their research questions, and how to prepare for their final research project campaign (COM 689 for MAC majors). Prerequisites: At least 18 credits of prior course work or consent of Program Head. Course may not be transferred in or applied towards a second degree.

Course Learning Outcomes:
Upon completion of this course the student will be able to: 

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project.
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8.  Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

GRAD 686: Field Experience Capstone Seminar

The Field Experience Capstone Seminar is the culminating experience for students studying in any one of the traditionally offered Master in Management programs. Students meet weekly to discuss topics and analyze case studies that highlight the various learning and development domains and dimensions identified by the Council for the Advancement of Standards in Higher Education, that include 1) knowledge acquisition, integration, construction, and application, 2) cognitive complexity, 3) intrapersonal development, 4) interpersonal competence, 5) humanitarianism and civic engagement, and 6) practical competence. In addition to course work, students must be engaged in an internship at least 6 months prior to the commencement of this course. A minimum of 600 work hours related to one’s program of study must be completed before the student can begin this course. Upon successful completion of this course, students will be prepared to use technical skills of the profession, communicate appropriately, reflect, analyze and reason through complex issues, as well as manage relationships, and personal behaviors and attitudes, as well as apply excellent moral character and professional ethics to the practices of the organization.

Course Learning Outcomes:
Upon completion of this course the student will be able to: 

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.