Curriculum - MMSM


MBA Management - Sport Management - (30 credits)

  • BUS/COM 602: Managerial Economics and Finance (3 cr)
  • BUS/COM 616: Organizational Behavior and Leadership (3 cr) or BUS/COM 617: Strategic Human Capital Management (3 cr)
  • BUS/COM 648: Problem Solving and Crisis Management (3 cr)
  • COM 605: Managerial Communication (3 cr)
  • COM 640: Public Relations (3 cr)
  • HWS 601: Sport Business Analytics (3 cr)
  • HWS 610: Contemporary Issues in Sport Marketing (3 cr)
  • HWS 615: Contemporary Issues in Sport Law and Risk Management (3 cr)
  • HWS 620: Contemporary Issues in Sport Sociology and Ethics (3 cr)
  • GRAD 686: FE Capstone Seminar (3 cr) or HWS 689: Thesis Research Paper (3 cr) 

BUS/COM 602: Managerial Economics and Finance (3 credits)

The course focuses on basic economic and financial principles required to operate a business.  Analysis techniques are quantitatively applied to examine the health of a business through the use of financial statements.  Also, managerial decision making applications are presented from the point of view of a firm (microeconomics). Utilizing the capstone simulation model and Comp-XM exam students will learn to analyze an organization’s financial wellness. Upon completion of the course, the student will predict the cumulative effect of changing business inputs on key operating metrics, such as, inventory and labor costs, along with overall costs and revenue. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

BUS/COM 616: Organizational Behavior & Leadership (3) credits

This course analyzes the factors and conditions in an organization that influence employee, unit, division, and corporate behavior and the integration of structure, strategy, policy, resources, and culture with the achievement of corporate goals and objectives. Topics include human behavior in organizations and problems; conflict analysis and resolution, understanding and managing formal and informal behavior; communication psychology and ethics; stress management; culture identification, culture analysis, culture change; and managing organizational change. Upon completion, students will identify and analyze factors which influence organizational conflict, and plan solutions to prevent or resolve them.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

BUS/COM 617: Strategic Human Capital Management (3 credits)

This course focuses on the development and execution of an integrated, systematic, and strategic approach to human capital management. In this course, students will analyze the functions of HR in order to determine the best use of human capital in an organization. Upon completion of this course, students will design a strategic HR model to improve and organization’s efficiency and effectiveness.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

BUS/COM 648: Problem Solving & Crisis Management

This course covers the strategies and tactics for solving problems and managing conflicts and crises in business. Through case study engagement and the development of alternative thinking, students develop crisis management competencies relevant to problem solving for increasingly globalized business contexts and communication skills for the new media environment. Upon completion of this course, students will develop crisis management templates and make use of web resources that will enable organizations to respond to problems in a globalized business environment. Material covered includes trauma and post-incident management, effective crisis communication, disaster response, media training, social media engagement as a crisis communication tool, business recovery and innovation as a problem-solving tool.

Course Learning Outcomes:
Upon completion of this course the student will be able to: 

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.
  8. Employ public relations principles when planning and managing integrated marketing and social media strategies; as well as when problem solving and responding to communication crisis.

 

COM 605: Managerial Communication (3 credits)

This course provides a basic overview of managerial communication processes in organizations. Course topics include: verbal and nonverbal communication, dyadic and organizational communication, intercultural communication, small-group interactions, conflict resolution, and the roles and relationships when managing negotiations, participating in meetings, and working in teams, as well as conducting interviews. Upon completion of this course, students will be able to describe, analyze, and explain key concepts, roles, and relationships in managerial communication practices. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project.
  5. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  6. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  7. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.

 

COM 640: Public Relations (3 credits)

This course examines the history of the profession, characteristics, skills, and ethics required of a public relations practitioner, and necessary communication methods to engage in the two-way dialogue between an organization and its targeted publics. Students develop a baseline knowledge of public relations research, planning, communication and assessments of communication campaigns and programs. Upon completion of this course students will define, plan, communicate, and assess a public relation case.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project. 
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  8. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.

 

HWS 601: Sport Business Analytics (3 credits)

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport industry. This course provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Upon completion of this course, students will be able to contribute to higher level decisions within a sport organization. Being able to make sense of the overabundance of information around them will help students to predict future trends and will ultimately help them to make effective and efficient use of company resources.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 

HWS 610: Contemporary Issues in Sport Marketing (3 credits)

This course discusses the role of marketing within sport organizations and applies core concepts to the larger sport business strategy. This course will cover topics such as the 5Ps, dynamic pricing, market segmentation, the role and function of media in sport businesses, among others. Upon completion of this course, students will identify main issues in sport marketing strategy and research, as well as explore and critically evaluate fundamental ideas and emergent research topics in sport marketing. They will also be able to analyze market data as it relates to social responsibility in helping to weave the sport organization into the larger community.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 

HWS 615: Contemporary Issues in Sport Law and Risk Management (3 credits)

This course is designed to critically analyze the legal structures, statutes, case law, and standards that establish legal responsibilities, rights, privileges, and controls related to the field of sport management. The Sport Industry’s major governing bodies will be discussed with a particular focus on the NCAA and professional leagues. Upon completion, students will know how sporting issues are addressed in the U.S. legal system, be able to apply tools and strategies when conducting sport research, analyze current legal issues in the Sport industry, and develop practical risk management strategies to navigate an evolving legal landscape. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 

HWS 620: Contemporary Issues in Sport Sociology and Ethics (3 credits)

With the visibility of the sport industry and the professionals within it, it is vital that future leaders understand the role of sports in the societal landscape so that they understand and appreciate the full effect of their decisions as sport managers. This course will explore topics related to race, gender, SES, ethical decision making, politics, among others. Furthermore, this course will critically analyze real-world issues across all levels of sport from the structural, interactionist and cultural frameworks. Following completion of this course, students will be able to effectively analyze sociological issues in sport business, evaluate potential decisions with an ethical lens and ultimately become agents of change in their unique sport settings.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 

HWS 689: Thesis Research Paper (3 credits)

The constructions of a thesis project takes the student through the steps of the formal research process. Being able to produce high quality research is a prized skill that many terminal degree granting institutions readily seek. This course will cover the relevant steps of the formal research process, including: literature reviews, methodology, hypothesis creation and testing, preparation of results and evaluation. Following the completion of this course, the student will have a completed research project that will open doors for them to terminal degree programs across the country. Pre-requisite: COM 660 Applied Research Methods.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

GRAD 686: FE Capstone Seminar (3 credits) 

The Field Experience Capstone Seminar is the culminating experience for students studying in any one of the traditionally offered Master in Management programs. Students meet weekly to discuss topics and analyze case studies that highlight the various learning and development domains and dimensions identified by the Council for the Advancement of Standards in Higher Education, that include 1) knowledge acquisition, integration, construction, and application, 2) cognitive complexity, 3) intrapersonal development, 4) interpersonal competence, 5) humanitarianism and civic engagement, and 6) practical competence. In addition to course work, students must be engaged in an internship at least 6 months prior to the commencement of this course. A minimum of 600 work hours related to one’s program of study must be completed before the student can begin this course. Upon successful completion of this course, students will be prepared to use technical skills of the profession, communicate appropriately, reflect, analyze and reason through complex issues, as well as manage relationships, and personal behaviors and attitudes, as well as apply excellent moral character and professional ethics to the practices of the organization.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.