Curriculum - MMSM


Master in Management - Sport Management - (30 credits)

  • BUS/COM 602: Financial Decision Making (3 cr)
  • BUS 620: Managing the Business Culture (3 cr) OR BUS 647 Stakeholder Engagement (3 cr)
  • BUS 665: Analytics for the Business Environment (3 cr)
  • BUS/COM 668 Innovation and Change Management 
  • COM 605: Managerial Communication (3 cr)
  • COM 640: Public Relations (3 cr)
  • HWS 610: Contemporary Issues in Sport Marketing (3 cr)
  • HWS 615: Contemporary Issues in Sport Law and Risk Management (3 cr)
  • HWS 620: Contemporary Issues in Sport Sociology and Ethics (3 cr)
  • HWS 625: Contemporary Issues in Sport Administration (3 cr)
  • GRAD 686: FE Capstone Seminar (3 cr) OR HWS 689: Thesis Research Paper (3 cr) 

BUS/COM 602: Financial Decision Making (3 credits)

The course focuses on basic economic and financial principles required to operate a business.  Analysis techniques are quantitatively applied to examine the health of a business through the use of financial statements.  Also, managerial decision-making applications are presented from the point of view of a firm (microeconomics). Utilizing the capstone simulation model and Comp-XM exam students will learn to analyze an organization’s financial wellness. Upon completion of the course, the student will predict the cumulative effect of changing business inputs on key operating metrics, such as, inventory and labor costs, along with overall costs and revenue. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Examine the fundamental accounting and financial terminology and principles used in operating a firm.
  2. Identify and apply the tools used to analyze the financial performance of an organization.
  3. Analyze and recommendation capital budgets and capital asset acquisitions.
  4. Utilize forecasting techniques in the development of financial budgets.
  5. Analyze and predict the results of a business simulation model.

BUS 620 Managing the Business Culture (3 credits)

Course Learning Outcomes:
Upon completion of this course the student will be able to:

This course analyzes the factors and conditions in an organization that influence employee, unit, division, and corporate behavior and the integration of structure, strategy, policy, resources, and culture with the achievement of corporate goals and objectives. Topics include the analysis of HR functions in order to determine the best use of human capital in an organization; human behavior in organizations and problems; conflict analysis and resolution, understanding and managing formal and informal behavior; communication psychology and ethics; stress management; culture identification, culture analysis, culture change; and managing organizational change. Upon completion, students will identify and analyze factors which influence organizational conflict, and plan solutions to prevent or resolve them.

  1. Interpret and apply principles and concepts of industrial/organization psychology in the workplace.
  2. Analyze and develop effective approaches to organization design and structure that are fully integrated with corporate strategies, objectives, and goals.
  3. Apply organizational analysis techniques in the planning and managing of organizational change.
  4. Apply the principles of organizational behavior to culture analysis and change, gap analysis, power and influence mangement, conflict analysis and resolution.
  5. Identify and evaluate political behavior in corporate decision-making processes.
  6. Identify the current state of human capital management in reference to both strategic and operational timeframes.
  7. Analyze HR functions that influences an organization’s human capital.

BUS 647 Stakeholder Engagement (3 credits)

This course is designed to enhance one’s skillset when it comes to understanding, influencing and persuading all of the internal and external stakeholders. Students will learn the essential elements of managing the supply-chain through relationships with vendors, outsourcing providers, customers, and colleagues. Securing the buy-in of individuals where you don’t have direct authority can support a drive for operational excellence and continuous improvement.  Upon completion of this course, students will possess the tools to increase buy-in and engagement of stakeholders relative to the needs of the organization.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Identify the tools necessary to foster buy-in and engagement of stakeholders.
  2. Recognize the causes of waste  that lead to decision-making delays and objections.
  3. Apply techniques that build stronger business relationships at all levels of the organization.
  4. Distinguish the personal and cultural preferences of those around you, and how to establish a better rapport with them.
  5. Apply communication and management practices to reduce the amount of management effort required to support and drive a sustainable change in workplace behaviors.
  6. Develop programs to improve motivation and retention of colleagues.

 BUS 665 Analytics for the Business Environment (3 credits)

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within an industry. This course provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Upon completion of this course, students will be able to contribute to higher level decisions within an organization. Being able to make sense of the overabundance of information around them will help students to predict future trends and will ultimately help them to make effective and efficient use of company resources.

Course Learning Outcomes:

Upon completion of this course the student will be able to:

  1. Apply strategies of data collection to an industry.
  2. Analyze a phenomenon and develop innovative data collecting strategies.
  3. Evaluate data and apply information to leverage decision making that will produce a competitive advantage.
  4. Summarize the results of the empirical analysis in a professional manner.

BUS 668 Innovation & Change Management (3 credits)

This course examines the theories of innovation and change management within organizations to refine and expand student’s current problem-solving skills and leadership abilities.  Concepts covered include various leadership theories and models, leadership across cultures, leadership ethics and attributes, organizational change/development, and the role of the leader in establishing organizational culture and facilitating change. Methods include a mix of reading, discussion, case studies, team exercises and reflective exercises to achieve a better understanding of leadership and decision-making.  Upon completion, students will assess, plan, and manage the process of change within an organization.

Course Learning Outcomes:

Upon completion of this course the student will be able to

  1. Identify the various theories of innovation, change management and leadership necessary to develop organizational change management plans.
  2. Recognize the ethical issues associated with innovation and change management.
  3. Develop techniques to analyze how organizations react to change and overcome organizational resistance to change.
  4. Design and implement an innovative change management process within an industry or organization.

 COM 605: Managerial Communication (3 credits)

This course provides a basic overview of managerial communication processes in organizations. Course topics include: verbal and nonverbal communication, dyadic and organizational communication, intercultural communication, small-group interactions, conflict resolution, and the roles and relationships when managing negotiations, participating in meetings, and working in teams, as well as conducting interviews. Upon completion of this course, students will be able to describe, analyze, and explain key concepts, roles, and relationships in managerial communication practices. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project.
  5. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  6. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  7. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.

 COM 640: Public Relations (3 credits)

This course examines the history of the profession, characteristics, skills, and ethics required of a public relations practitioner, and necessary communication methods to engage in the two-way dialogue between an organization and its targeted publics. Students develop a baseline knowledge of public relations research, planning, communication and assessments of communication campaigns and programs. Upon completion of this course students will define, plan, communicate, and assess a public relation case.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Write, speak and mediate effectively in one’s communication practices.
  3. Describe, analyze, and explain key concepts in organizational communication practice, design communication strategies for optimal organizational image utilizing core principles of public relations.
  4. Demonstrate mastery of a specific area of knowledge in the field of communication through the design, and implementation, of an effective organizational/business communication project. 
  5. Develop knowledge of both quantitative and qualitative research methods, be able to design research methods for their projects, be capable of analyzing data, be capable of designing, implementing and analyzing surveys, selecting the right samples, and perform the needed statistical procedures for their projects. 
  6. Create two-way symmetrical communication channels between the organization and its publics and develop strategies to understand and facilitate intercultural relationships.
  7. Appraise organizational cultures with a clear conception of intercultural communication and corporate culture distinctions and respond with professional skills and analytic insight.  
  8. Employ organizational communication principles developed in core coursework to advance knowledge in key areas of disciplinary practice, public relations, integrated marketing communication, problem solving, media content curation.

 HWS 610: Contemporary Issues in Sport Marketing (3 credits)

This course discusses the role of marketing within sport organizations and applies core concepts to the larger sport business strategy. This course will cover topics such as the 5Ps, dynamic pricing, market segmentation, the role and function of media in sport businesses, among others. Upon completion of this course, students will identify main issues in sport marketing strategy and research, as well as explore and critically evaluate fundamental ideas and emergent research topics in sport marketing. They will also be able to analyze market data as it relates to social responsibility in helping to weave the sport organization into the larger community.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 HWS 615: Contemporary Issues in Sport Law and Risk Management (3 credits)

This course is designed to critically analyze the legal structures, statutes, case law, and standards that establish legal responsibilities, rights, privileges, and controls related to the field of sport management. The Sport Industry’s major governing bodies will be discussed with a particular focus on the NCAA and professional leagues. Upon completion, students will know how sporting issues are addressed in the U.S. legal system, be able to apply tools and strategies when conducting sport research, analyze current legal issues in the Sport industry, and develop practical risk management strategies to navigate an evolving legal landscape. 

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 HWS 620: Contemporary Issues in Sport Sociology and Ethics (3 credits)

With the visibility of the sport industry and the professionals within it, it is vital that future leaders understand the role of sports in the societal landscape so that they understand and appreciate the full effect of their decisions as sport managers. This course will explore topics related to race, gender, SES, ethical decision making, politics, among others. Furthermore, this course will critically analyze real-world issues across all levels of sport from the structural, interactionist and cultural frameworks. Following completion of this course, students will be able to effectively analyze sociological issues in sport business, evaluate potential decisions with an ethical lens and ultimately become agents of change in their unique sport settings.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

 HWS 625 Contemporary Issues in Sport Administration (3 credits)

Effectively managing emerging issues and trends contributes to a sustained competitive advantage in the sport industry. This course serves as a mechanism for the introduction and analyses of new administrative and governance issues within the sport industry including: strategic planning, problem solving and decision making, ethical/Corporate Social Responsibility (CSR) issues, new approaches to sport management and leadership, issues across the major sport landscapes, among other topics. Students will utilize resources vital to gaining information about current trends and will become proactive professionals adept at analyzing, predicting and responding to developments in the sport industry.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1.  Proactively search for new administrative trends through sound research techniques.
  2. Analyze the impact and likelihood of current issues in the sport industry to create a plan of action.
  3. Synthesize various management elements into a cohesive implementation plan.
  4. Utilize varied evaluation techniques to measure potential outcomes within an organization.

HWS 689: Thesis Research Paper (3 credits)

The constructions of a thesis project takes the student through the steps of the formal research process. Being able to produce high quality research is a prized skill that many terminal degree granting institutions readily seek. This course will cover the relevant steps of the formal research process, including: literature reviews, methodology, hypothesis creation and testing, preparation of results and evaluation. Following the completion of this course, the student will have a completed research project that will open doors for them to terminal degree programs across the country. Pre-requisite: COM 660 Applied Research Methods.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.

GRAD 686: FE Capstone Seminar (3 credits) 

The Field Experience Capstone Seminar is the culminating experience for students studying in any one of the traditionally offered Master in Management programs. Students meet weekly to discuss topics and analyze case studies that highlight the various learning and development domains and dimensions identified by the Council for the Advancement of Standards in Higher Education, that include 1) knowledge acquisition, integration, construction, and application, 2) cognitive complexity, 3) intrapersonal development, 4) interpersonal competence, 5) humanitarianism and civic engagement, and 6) practical competence. In addition to course work, students must be engaged in an internship at least 6 months prior to the commencement of this course. A minimum of 600 work hours related to one’s program of study must be completed before the student can begin this course. Upon successful completion of this course, students will be prepared to use technical skills of the profession, communicate appropriately, reflect, analyze and reason through complex issues, as well as manage relationships, and personal behaviors and attitudes, as well as apply excellent moral character and professional ethics to the practices of the organization.

Course Learning Outcomes:
Upon completion of this course the student will be able to:

  1. Apply excellent moral character and professional ethics to the practices of an organization.
  2. Communicate effectively through writing, speaking, listening and electronic media by using the language of business coupled with interpersonal and communication skills to lead organizational groups in a physical or virtual presence.
  3. Critically evaluate, analyze, and interpret information concerning human, intellectual technological and material resources to solve problems and make business decisions occurring in both structured and non-structured environments.
  4. Exhibit a rigorous understanding of core business operations reflecting an integration of functional perspectives.
  5. Utilize methods which foster innovation in organizations and respond effectively to new circumstances, enabling organizations to realize the impact on products and processes.
  6. Acquire and utilize knowledge of behavioral, policy, and strategic issues to improve the effectiveness of the organization.
  7. Evaluate and manage the interdisciplinary role that sport plays in society, work with non-sport constituents to achieve larger goals and study the impacts that sport events can leave on communities across the world.
  8. Analyze the internal and external factors that influence and shape the discipline of sport management including advances in new media, changes in the political landscape, policy issues and current best practices across the field.