Sports Marketing and Management
The University of Dubuque Sports Marketing and Management major is committed to providing excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sports marketing and management to students.
The Sports Marketing and Management Program uses an interdisciplinary approach that includes foundation courses in both sports and business. Specific courses in the sports marketing and management program provide students with an understanding of the role of sports in society, the role of marketing and management in sports, and the opportunities to apply their knowledge in sports-related organizations.
What You Will Learn
- Upon successful completion of the program, students will demonstrate strong preparation and skills in marketing, media relations, event planning/management, public relations, technology, and business organizational structures.
- The Sports Marketing and Management Program seeks to combine a strong foundation in theory and practice in preparing students for advanced degree programs and/or entry level careers in a variety of fields such as; marketing and management of professional sport, collegiate sport and administration, recreation and leisure studies, retail, marketing and promotions, sport communications, and others.
Program of Study
The Sport Marketing and Management Program is designed to introduce students to a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; in addition to a host of other career fields; and for possible graduate studies in sport management. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, or business.
What Our Students Do
In addition to rigorous coursework and hands-on practical experience throughout the curriculum, our students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.
Where Our Graduates Go
Following graduation from the Sport Marketing and Management Program, students go to work for professional, amateur, collegiate, and municipal sport and entertainment organizations. A handful of students have even chosen to continue their studies in Sport Management at the masters level.
News from the Department
Following the inclusion of another 30+ students for Fall 2014, the Sport Marketing and Management Program looks to continue to build its foundation at the University of Dubuque in anticipation of its first full graduating class in the Spring of 2016.
Sports Marketing Management - Program of Study
The courses below are a program sample of what students may encounter. Students will meet with their advisers to develop a personal educational program to plan their elective course choices, internships, undergraduate research, and other educational opportunities and experiences.
HWS 100: Introduction to Health, Wellness and Sport (2)
BAC 120: Principles of Macroeconomics (3)
UDMA 112: Algebra (4)
COM 101: Speech Communication (3)
WVS 101: World View Seminar I (3)
HWS 105: Soscio-Historic Foundations of American Sport (3)
BAC 160: Principles of Microeconomics (3)
BIO 110: Human Biology (4) or other Biology Lab Course
CIS 101: Introduction to Computers (3)
WVS 201: World View Seminar II (3)
HWS 202: Sports Facilities and Event Management (3)
BAC 241: Financial Accounting (3)
BAC 280: Principles of Marketing (3)
RES 104: Research Writing (3)
ENG 101: Composition and Rhetoric (3)
HWS 110: Physical Activity (1)
HWS 280: Sports Marketing (3)
BAC 242: Managerial Acctounting (3)
BAC 340: Effective Communication in Business (3)
SOC 112: Contemporary Social Problems (3) or other Social Development
REL 110: Judeo-Christian Journeys (3) or other REL Course
HWS 320: Sports Promotion and Sales Management (3)
BAC 201: Principles of Management (3)
HWS 340: Media Relations in Sport (3)
PRF 201: Career Development Strategies (1)
ENG 112/260: Literature (3)
HWS 110: Physical Activity (1)
HWS 421: Sports Law and Ethics (3)
HWS 342: Management and Leadership in Sports Organizations (3)
BAC 300: Principles of Finance (3)
ART 111: Survey of Western Art (3) or other Aesthetics B course
BIO 125: Population, Rsources and Environment (3) or other Stewardship course
HWS 471: Sports Administration, Governance, and Compliance (3)
HWS 485/86/87: Internship (3)
UDHS 121: World Civilization (3) or other Global Awareness A Course
CCS 101: Cross-Cultural Study (1) or other Global Awareness B
HWS 495: Senior Seminar (3)
Department Head Health, Wellness and Sport; Assistant Professor
MA, Loras College
BA, Loras College
Office Phone: 563.589.3402
Office Location: 315 Smith Hall
Assistant Athletic Trainer
MS, Illinois State University
BS, Clarke College
Office Phone: 563.589.3119
Office Location: 103 Chlapaty Recreation & Wellness Center
Biography - Click Here
Sarah (Fahrenkrug) Accacian joined the Spartans Athletic Training staff in August 2010. Accacian is a 2005 graduate of Clarke College with a Bachelor of Science degree in Athletic Training and a minor in biology.
From 2005-2006 Accacian served as an Adjunct Athletic Trainer and Approved Clinical Instructor for Clarke covering women's soccer, men's volleyball, and softball.
Sarah continued her education at Illinois State University, graduating in 2008 with a Master of Science degree in Kinesiology with an emphasis in Athletic Training. While in graduate school, Accacian served as a graduate assistant for Illinois Wesleyan University. Her primary responsibilities were men's soccer and women's basketball, while assisting with cross country and tennis.
In Fall 2008, Sarah joined the sports medicine staff at Cazenovia College (Cazenovia, NY) as an Assistant Athletic Trainer. From 2008 to 2010, Accacian assisted with the medical care of all Wildcat student-athletes.
In addition, Sarah is a Clinical Faculty member for the Clarke University Athletic Training Education Program and is a member of the National Athletic Trainers' Association (NATA) as well as the Mid-America Athletic Trainers Association (MAATA) and the Iowa Athletic Trainers Society (IATS).
The DeWitt, Iowa native currently resides in Dubuque, Iowa, with her husband, Andy and dog, Lola.
Kevin P. Cattani
Associate Professor of Sport Marketing & Management/Director of Sports Marketing
PhD, University of Florida
Adjunct Instructor of Natural and Applied Sciences
Director of Track and Field | Cross Country
BS, University of Dubuque
Office Phone: 563.589.3860
Office Location: 214 Mercer-Birmingham
Biography - Click Here
Chad Gunnelson, the 2013 Iowa Conference Men’s Outdoor Track Co-Coach of the year and 2017 IIAC Men's Indoor Track Coach of the Year, is entering his sixth season leading the track & field and cross country programs. The Spartans have seen unparalleled success since his arrival in 2011 and continue to improve. Gunnelson was named USTFCCCA Central Region Men's Coach of the Year in 2017.
The University of Dubuque men's indoor track and field team claimed it's first Iowa Conference indoor title in 2017, winning the championship trophy. It was the school's 12th league title and first since 1961 in track and field. UD finished the two-day meet with 125 points. The women posted their best outdoor finish at the Iowa Conference Outdoor Championships in 2016.
Under the direction of Coach Gunnelson, the Spartans track & field team has had 22 NCAA qualifiers, earning 6 All-American honors and 1 National Champion (Rick Valcin, Outdoor Pole Vault, 2014). The Spartans have also had 46 IIAC Champions and 183 All-IIAC Performers in addition to breaking 57 school records. Off the track, the women’s team was named USTFCCCA All-Academic for the fourth straight year.
The cross-country program has had similar academic success with the men and women being named USTFCCCA All-Academic for the third and seventh consecutive years. On the course, they have placed 16 names to the UD Top-25 cross country performers list under Gunnelson.
Prior to his arrival at UD, Gunnelson, a native of Madison, Wis., spent six years as the Head Track & Field Coach at Madison East High School for both the boy’s and girl’s teams. At Madison East, Gunnelson coached 22 school record holders and back-to-back state champions in 2010 and 2011. Gunnelson resurrected track and field at Madison East by tripling the team size during his time there. In his final year with the Purgolders, the team earned a 3.24 GPA, had four sectional champions, and placed all four state qualifiers on the podium at the WIAA state track meet, including a state champion.
Along with coaching, Gunnelson was the Owner and CEO of Athletic Republic, a sports performance training facility, from 2007 to 2011 where he built Athletic Republic into the largest training facility in the Madison area. Over 600 youth, high school, college, professional, and Olympic athletes trained and improved their athletic ability each year.
Coach Gunnelson currently holds the USTFCCCA Jumps Specialist Certification, Endurance Specialist Certification, Strength & Conditioning Certification, Track & Field Technical Certification, and Program Management Certification. He is also a Level 1 certified coach with USATF, a certified performance coach with USA Weightlifting, and is Functional Movement Screen certified.
Coach Gunnelson resides in Potosi, Wis. with his wife Melissa, their son Dash, and his step-children Taylor and Evan.
Track and Field Coaching Record at the University of Dubuque
Adjunct Physical Education/Health, Wellness and Recreation Faculty
Coordinator of Intramural Sports
BA, University of Dubuque
Office Phone: 563.589.3845
Office Location: 207 Chlapaty Recreation & Wellness Center
JD, University of Mississippi
Office Phone: 563.589.3556
Office Location: 302 Smith Hall
Assistant Professor of Exercise Science
PhD, Iowa State University
Adjunct Education and Physical Education/Health, Wellness and Sport
BA, University of Dubuque
MA, Loras College
Office Phone: 563.589.3232
Office Location: 307 Smith Hall
Careers in Sports Marketing Management
The Sport Marketing and Management Program is designed to prepare students for a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; communications and media relations; marketing and promotions; sports information; law and compliance; among others. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, and/or business to broaden their knowledge base and improve their job marketability.
In addition to rigorous coursework and hands-on practical experience throughout the curriculum, students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.
This program is designed to provide the educational and experiential base for entry-level professional practice. Students wishing to pursue graduate-level studies through this track will have a solid foundation from the major curriculum, as well as elective courses in marketing, communication, psychology, or business.