Sports Marketing and Management

The University of Dubuque Sports Marketing and Management major is committed to providing excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sports marketing and management to students.

The Sports Marketing and Management Program uses an interdisciplinary approach that includes foundation courses in both sports and business. Specific courses in the sports marketing and management program provide students with an understanding of the role of sports in society, the role of marketing and management in sports, and the opportunities to apply their knowledge in sports-related organizations.

What You Will Learn

  • Upon successful completion of the program, students will demonstrate strong preparation and skills in marketing, media relations, event planning/management, public relations, technology, and business organizational structures.
  • The Sports Marketing and Management Program seeks to combine a strong foundation in theory and practice in preparing students for advanced degree programs and/or entry level careers in a variety of fields such as; marketing and management of professional sport, collegiate sport and administration, recreation and leisure studies, retail, marketing and promotions, sport communications, and others.

Program of Study

The Sport Marketing and Management Program is designed to introduce students to a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; in addition to a host of other career fields; and for possible graduate studies in sport management. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, or business.


What Our Students Do

In addition to rigorous coursework and hands-on practical experience throughout the curriculum, our students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others. 

Where Our Graduates Go

Following graduation from the Sport Marketing and Management Program, students go to work for professional, amateur, collegiate, and municipal sport and entertainment organizations. A handful of students have even chosen to continue their studies in Sport Management at the masters level. 

News from the Department

Following the inclusion of another 30+ students for Fall 2014, the Sport Marketing and Management Program looks to continue to build its foundation at the University of Dubuque in anticipation of its first full graduating class in the Spring of 2016. 

Sports Marketing Management - Program of Study

The courses below are a program sample of what students may encounter. Students will meet with their advisers to develop a personal educational program to plan their elective course choices, internships, undergraduate research, and other educational opportunities and experiences.

Year One

Fall Semester
HWS 100: Introduction to Health, Wellness and Sport (2)
BAC 120: Principles of Macroeconomics (3)
UDMA 112: Algebra (4)
COM 101: Speech Communication (3)
WVS 101: World View Seminar I (3)

J-Term
Required

Spring Semester
HWS 105: Soscio-Historic Foundations of American Sport (3)
BAC 160: Principles of Microeconomics (3)
BIO 110: Human Biology (4) or other Biology Lab Course
CIS 101: Introduction to Computers (3)
WVS 201: World View Seminar II (3)


Year Two

Fall Semester
HWS 202: Sports Facilities and Event Management (3)
BAC 241: Financial Accounting (3)
BAC 280: Principles of Marketing (3)
RES 104: Research Writing (3)
ENG 101: Composition and Rhetoric (3)
HWS 110: Physical Activity (1)

J-Term
Required

Spring Semester
HWS 280: Sports Marketing (3)
BAC 242: Managerial Acctounting (3)
BAC 340: Effective Communication in Business (3)
SOC 112: Contemporary Social Problems (3) or other Social Development
REL 110: Judeo-Christian Journeys (3) or other REL Course 


Year Three

Fall Semester
HWS 320: Sports Promotion and Sales Management (3)
BAC 201: Principles of Management (3)
HWS 340: Media Relations in Sport (3)
PRF 201: Career Development Strategies (1)
ENG 112/260: Literature (3)
HWS 110: Physical Activity (1)

J-Term
Recommended

Spring Semester
HWS 421: Sports Law and Ethics (3)
HWS 342: Management and Leadership in Sports Organizations (3)
BAC 300: Principles of Finance (3)
ART 111: Survey of Western Art (3) or other Aesthetics B course
BIO 125: Population, Rsources and Environment (3) or other Stewardship course


Year Four

Fall Semester
HWS 471: Sports Administration, Governance, and Compliance (3)
HWS 485/86/87: Internship (3)
UDHS 121: World Civilization (3) or other Global Awareness A Course
CCS 101: Cross-Cultural Study (1) or other Global Awareness B
HWS Elective

J-Term
Recommended

Spring Semester
HWS 495: Senior Seminar (3)
HWS Elective
HWS Elective
HWS Elective
HWS Elective

Careers in Sports Marketing Management

The Sport Marketing and Management Program is designed to prepare students for a variety of future careers within the sport management field. Students are prepared for the management of sport and entertainment organizations at the professional, collegiate, and interscholastic levels; communications and media relations; marketing and promotions; sports information; law and compliance; among others. In addition to required courses offered within the department, students may complete elective courses in marketing, communication, computer graphics, and/or business to broaden their knowledge base and improve their job marketability.

BA Opportunities

In addition to rigorous coursework and hands-on practical experience throughout the curriculum, students work both independently and cooperatively to learn the broader field of sport management and how to be an agent of change in a rapidly evolving sport and entertainment environment. Students have volunteered their time and talents with the Dubuque Fighting Saints Hockey Club, the University of Dubuque Athletic Association and Chlapaty Recreation and Wellness Center, and the City of Dubuque Leisure Services Department, among others.

Post-graduate Opportunities

This program is designed to provide the educational and experiential base for entry-level professional practice. Students wishing to pursue graduate-level studies through this track will have a solid foundation from the major curriculum, as well as elective courses in marketing, communication, psychology, or business.

Sports Marketing Management

As we begin our third year of existence, student success has come in small doses as we grow our program’s foundation. The growth in the number of declared majors, the expansion of the Sports Marketing Management (SMM) internship program, and our continued partnership with other campus entities are all evidence of what we are to become.